MAD MEN: the real thing?

To me the post-SOPRANOS season finale is the ideal modern Rorschach Test—a projective screen for viewers to throw whatever asinine assumptions, puerile fantasies, and naïve fears they have on beloved characters about to leave their lives forever.  The finality of their exit allows for genuine emotion—not TV emotion, not “that show was fun but now its over” emotion—to siphon in.  Series endings are some fuckedup postmodern version of a graduation or a wedding.  They are as real as anything, because they take something very real away from us.  It’s pretty brutal, really.

All that said, I will keep this fast because I think anything that needs to be said has been said.

I give MAD MEN finale an A-.  For the record, BREAKING BAD got a B.  BOARDWALK EMPIRE gets an A. SOPRANOS gets an A+.  Sorrynotsorry.

I didn’t particularly like Peggy and Stan’s forced-fed romance.  Seems so uncharacteristically happy-ending hackneyed for a show that so stridently avoided cliché.  It seems Matt Weiner’s affection for Elizabeth Moss and her Peggy got the better of his artistic sense.  Why MAD MEN is great is that every time you think it should hit the throttle, it steps on the brake.  It’s been doing it for seven amazing seasons.  This withholding, this lack of splashiness, is very much the point, it’s what MAD MEN had to offer us overall: the idea that life doesn’t need Drama to be dramatic.  Peggy and Stan—the opposite of that.

Overall I was a little touched by Don and Betty’s phone call goodbye – it was simple and balanced and reflected the love and resentment they have for each other pretty remarkably.  Don and Peggy’s call—less impressed; a mere curtain call for the actors to have one last moment together.  Whatever... sentiment, move along.

All that earns it about a B.  What kicks it up to A-, classic series ending territory is that holy-shit-genius ending.  It’s such an instant-classic update on The Sopranos final go-dark moment. 

If you are wondering whether or not Don went back to NY to create that coke ad, or if Don had some sort of “true enlightenment” and stayed retired ad ifinitum, you are doing exactly what Matt Weiner wanted—and fully missing the point.  Like the “Did Tony Die” preseverating that followed Gandofini’s “series wrap”, it comes from a place of ego on the audiences’ behalf—we want to feel we own these characters, have a claim on their future, for christs sake know if they live or die.  David Chase denied us that; now Matthew Weiner does too—sort of brilliantly.  Don may have created the ad; sure that makes sense.  Or maybe it’s just a final coda of commentary—this saturated dream of Coca-Cola “bringing us together”—the steamrolling corruption of the corporate agenda.  But there is no “really happened”, there is no secret, there is no correct answer.  Debating it only shows what you project upon it. 

And for my half—I project a lot of bleakness.  MAD MEN postulates, as the Sopranos did, that real change is impossible for human beings.  We love and lose, we remarry, we fight and reconcile and dream and lets dreams slide away, but we don’t change.  We bring home the bacon or venereal disease, but we don’t change.  We enter into routines and break them and soul search and bob for apples at the county fair, but we don’t change.  Don cannot run from the past because it will never be wholly just his past; it is his present and it is his destiny, and it is so interwoven into his DNA that there’s simply nothing else to cling to, even if—even when—he wants to.  Long after it is of any narrative pertinence to the show, this always gossamer storyline of Don being Dick Whitman remains as a haunting reminder that it’s not who Don is but rather what he is that indicts him: he is a liar, he is a cheater, he is a man who—let’s not moralize here or opine on whether better men exist—is not a good man in the way polite society wants good men to be.  He is a Tony Soprano who kills softly, differently; who tries to feel; does feel; has vision; blurs vision; lights a cigarette; snubs one out; doesn’t change.

And like Tony when all is said and done, Don doesn’t live and Don doesn’t die.  He ends.